Gary Vaynerchuk has become known as an expert… of wine! In 2006, he was among the first to launch on YouTube. He spent his days talking about wine. Look what he’s doing now, he’s inspiring millions of (future) entrepreneurs and marketers to build a business or get noticed on social media. Marie Forleo started out as a life coach. Few people know that too. Today, Marie Forleo teaches you how to develop an online business (in the rules of the art) and to write texts for the web (what is called copywriting ) Neil Patel has developed several SaaS software in the digital marketing field, but few people know he was an SEO specialist from the age of 16! Today, Neil Patel is still known for his SEO expertise, but that doesn’t stop him from talking about digital marketing on his blog, podcast and YouTube channel.
Whatever you do, you need to develop your personal brand around a specific area that you know and master. Step 2: Create a site in your name with a remarkable visual identity Have you already found your area of expertise? No matter ! First I want to be sure that you can control the first page of google when someone searches for your first and last name. What better way to do this than by creating a Dominica Email List website in your name! Your website is in a way your private space on the Internet. It might be the only thing that really belongs to you. Unfortunately, a Facebook Page or Instagram account does not belong to you. You never know what can happen there. Plus, people will naturally come to your site to learn more about you by doing a Google search.
Your name with a remarkable
You will also notice that your website will rank in front of social networks for searches containing your name. I know you may not have plans to build a website now. That’s okay, reserve at least one domain name in your name to make sure no one chooses it before you do. It will only cost you a few euros per year. As soon as you have finished reading this article, please do me the pleasure of reserving a domain name for your name on OVH (when it’s done, let me know in the comments). When you have reserved your domain name, you can finally create a website in your name. After all, we are talking about developing your personal brand. It just makes sense to start with your own name.
To create your website, you can use platforms like WordPress , Wix or Squarespace ! There are dozens of them. The ones I gave you are the best known. I strongly recommend WordPress as it is the most complete and the one used by 33% of websites around the world. Then take a few weeks to build a website that lives up to the name. At a minimum, your new site should contain: An “about” page to introduce yourself to the world A page to host your content A contact page We can now talk about the design and visual identity of your new site. The design of your website can work in your favor or against you. Don’t make the mistake of having a website with an unflattering design, a little messy and without a clear visual identity.
Create a site in visual identity
When I talk about visual identity , I am talking about: Your logo The accent colors of your site The typography Take my website as an example. I am using only one font, but you could use two. Typically, designers recommend one font for headlines and one for body text. Then come the colors of your website. I recommend that you take a few days to choose two accent colors that will best represent your personal brand. For that, nothing better than to remember the psychology of colors . Personally, I had a lot of trouble choosing my two accent colors that you know well now: black and orange . The black represents luxury, exclusivity and sophistication. Most premium brands use this color. I think of Gucci, Louis Vuitton or Burberry.