Then specify which event it is and you’re done! You can also add advanced settings like the ones I showed you for tracking the purchase of Facebook Ads Academy training. Once configured, you can easily find your standard events in your Event Manager! You should see some activity after a few days, but you can also do an event test to see which event fires when you take specific actions on your website. To do this, go to the “Test events” tab and enter the URL of your website. Navigate to your website and visit the pages where you have installed a standard event. You can also click on the buttons of your site on which events have been installed. Then go back to the event test tool and you should see all the events you triggered there.
The “PageView” event is the base event installed by default when you install the Facebook pixel. It is triggered as soon as a page is loaded on your website. You can see that I triggered the “Registration Complete” event by filling out a form on my site. The event contains the “content_name” parameter, but no currency or value, which is normal since the Madagascar Email List downloaded guide is free ! Personalized conversions I can assure you already, site is much simpler . This is the method of personalized conversions. You define yourself which conversion you want to follow, without limiting yourself to standard Facebook events. You can create up to 100 custom conversions. And you don’t need to modify your pixel code! In fact, it allows you to juggle your website and standard events already present to track conversions on your site without having to touch a line of code.
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To create a custom conversion, go to your Event Manager. Next, click on the little personalized conversions icon. You should arrive on a new Event Manager page. Now click on “Create a custom conversion”. You arrive at this window. First, check that your Facebook pixel is selected by default. Then choose a conversion event. You will see: The “All URL traffic” option A standard event (if they are already configured on your website) Option # 1: All URL traffic The first way to do this is to choose the “All URL traffic” option to follow an event on a URL on your website, without adding it. Then select a standard event for optimization. In my example, I would like to follow the subscription to my Newsletter, so I choose the event “Registration completed”. Finally, all I have to do is configure the rules that will trigger my personalized conversion.
In this case, I would like the personalized conversion to trigger as soon as someone visits a page on my site that contains the keyword “welcome” in their URL. You can also assign a monetary value to your custom conversion. This is very useful if your personalized conversion is a purchase and therefore contains value! You can then follow the turnover generated by your campaigns in your Ads Manager. To validate the creation of your personalized conversion, click on the “Create” button and you’re done. Choose a standard event You can also create a personalized conversion based on a standard event. For example, I would like to filter people who fill out a specific form on my website. When someone fills out a contact form on my site, the “Prospect” event is triggered, but this one contains different “content_name” parameters.
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Campaign-management” for the request form for campaign management “Consulting” for the consulting request form To isolate one of these “sub-events”, I only choose the people who fill out a campaign management form by filtering according to the “content_name” parameter that I defined when I installed the standard event. You can also filter by URL if the conversion event is triggered on several URLs. Here is an example : As you can see, you can create events that are important to you with personalized conversions in just a few clicks, including: Subscribe to your newsletter Downloading a white paper Register for a webinar Buying a specific product on your site (not recommended for e-commerce) Etc. Remember that you must always choose the page where the event occurs when you configure your personalized conversion.