Even better, starting a podcast can give you insane exposure to your person, your business and offers you opportunities that few people can access. The best example that comes to mind is that of Alexis Minchella who developed his personal branding extremely quickly with the podcast “Tribu Indé” in which he meets other freelancers to help you become an essential freelance like him. like to say it A year later, Alexis was contacted by a well-known publishing house in France to publish a book on freelancing! That’s what he did. On January 14, 2021, Alexis published the book “ Freelance: the adventure of which you are the hero ”. A great success that began with a series of 10 podcast episodes! The benefits of personal branding for business leaders For business leaders , personal branding isn’t just a way to get people talked about and become popular.
In a world that is changing as fast as ours, consumers support brands that share their values and have a strong mission. Consumers will be even more sensitive to the discourse of these brands, whether it is focused on social, environmental or ethical responsibility. More than ever, brands must therefore support and share their mission on social media. However, the Congo Email List CEO very often embodies his own brand. He or she is the first to promote the values of the brand, its history, its mission and its vision! Hence the importance for the business manager to be active on social media and develop his personal brand. For me, this is the greatest benefit of personal branding for the business manager, without forgetting the increased visibility, the development of his own network, opportunities to appear in the media, etc.
Your personal brand around an expertise
6 steps to develop your personal branding Now, I’m sure you want to develop your personal branding like I did 3 years ago! 3 years ago, I had a more or less clear vision of what I had to do to reach my goal (I had already learned a lot). I knew it would be difficult and that it would take a long time, but that it was possible. I was in no hurry. After all, I was only 24 . But maybe that’s not your case. You might be 28, 35, or 47 and you have less time than I had. So, I want to make sure you get the best tips for getting started (or building on if you’ve already started building your personal brand). Step 1: Develop your personal brand around an expertise / specialty What do you like to do the most? What are your passions ?
What are you good at? Chances are, what you do with your day today is something you love to do AND you are naturally talented at. If not, you have to change that. Life is too short to do something you don’t like to do! If so, I advise you to develop your personal brand around this activity! To give you an example, when I started blogging, I wanted to market myself as a digital marketer. I aim and breathe marketing. 80% of what I do with my day is marketing. Even when I’m relaxing, I read or listen to marketing! Look at my blog for example: I keep talking about marketing. Unfortunately, marketing is a competitive industry. I had to do it twice before specializing in Facebook advertising , a much less competitive “subdomain” of digital marketing (even now).
Develop your specialty
Fortunately, this is something that I understood well and that I had already practiced every day for 6 months ! It helped me get off the ground at the start and get known to a small number of people. Now that I have an audience (you!), I’m trying to produce more content on digital marketing such as case studies or feedback . It’s also part of my content strategy, but we’ll get to that later. I am not the only one who chose to specialize when I started. Grant Cardone , an American entrepreneur and author, first built his reputation as an expert in telephone and face-to-face sales. Now, if you go to his site, you will find dozens of programs on how to become a millionaire, invest in real estate, and manage your personal finances.