I do it anyway because I want to learn. If I can give you any good advice today, it’s to test things (especially the ones that scare you) even if you’re not sure it’s going to work. If it works, that’s a good thing, but you might not have learned anything. If it doesn’t work, you will have failed… or you will have made a mistake. And that’s when you have to have that thinking and say to yourself, “Okay, I made a mistake, what can I learn from that?” Then of course you have to say to yourself, “From now on, I must not make this error again.” Because we know all these people who make the same mistakes over and over again. And we end up no longer (at all) taking them seriously …
The good news is, the more mistakes you make and learn from, the less likely you are to make the same mistakes later because you have already made and learned them. “Success is a bad teacher” as Bill Gates put it so well. And he’s right. If you haven’t yet had “success” at what you do, then you haven’t made enough mistakes yet. In closing, maybe I can share with Zambia Email Lists you some mistakes that I made or failures that I have experienced so that you can already learn from them. Mistake # 1 : It took me too long to delegate. Lesson : The best entrepreneurs (and athletes) have a team to help them achieve their dream and realize their entrepreneurial vision. Mistake # 2 : Doing too many tasks outside of my genius zone.
Build Your Personal Brand
Delegate these tasks as quickly as possible and concentrate as much as possible on the tasks where you are the best. Mistake # 3 : Not charging for my service and being below market. Lesson : Have a market price and increase its price as your offer (and its perceived value) progresses. Mistake # 4 : Monetizing My Audience Too Late. Lesson : Make people who follow me understand that I also have paid offers. Mistake # 5 : Aim broad in my content marketing and hope to attract as many potentially interested people as possible. Lesson : Less is more . More traffic doesn’t mean more income. Instead, seek to generate qualified traffic with content that truly addresses the issues of your target customers. Mistake # 6 : It took too long to discover my ideal clients. Lesson : Knowing your ideal client is an exercise that never stops.
You should constantly strive to know your ideal customer (beyond demographics, as we saw at the start of this article). Mistake # 7 : Spending too much time watching the competition. Lesson : Focus as much as possible on your business that is to say your objectives, your offers, your ideal customers and how you will be able to help them. Mistake # 8 : Setting goals that are too ambitious (without thinking logically) and not giving myself the means to achieve my ambitions from the start. In 2019, I set myself the objective of generating 200k € in turnover (i.e. 3.5x more than the previous year). But I started 2019 without changing my approach and my organization. In the end, it took me a long time to get up to the level of my ambitions.
How to Brand in 2021
It was only from April that I started to delegate, set up sales tunnels, accelerate the onboarding of new clients, create the agency, etc. Lesson : Before the year even begins, you need to make a very specific financial plan of the income you expect to generate, the costs associated with it and how you are going to get there. This is the action plan that you will follow, quarter by quarter. It is an exercise that I did in 2020 and which, this time, allowed me to reach 85% of my goal without putting too much pressure on myself. I also remember that you have to start strong from the first months of the year to avoid having to make in 3 months the turnover that we had to do in 6 months.