For example, you could show a prospect the same product they added to their cart, but didn’t buy! The retargeting possibilities are very wide, here is an example of what you can do: Target your ads to people who have visited a specific blog post . For example, I could retarget everyone who read this blog post and offer them a free guide on how to advertise Facebook. Target people who visited a sales page but didn’t buy Target people who have added a product to the cart, but haven’t purchased All of these opportunities are limited solely to your creativity. Later in this article, I’ll walk you through how to create retargeting audiences. Optimize your ads for conversion Pixel data will also help you optimize your advertising for a particular event: purchase, add to cart, prospect.
These are the most powerful ads since Facebook will search your audience for the people most likely to perform the event for which you have chosen to optimize the delivery of your ad. I talk about it in detail at the Liberia Email List end of this article. How to create the Facebook pixel and install it on your website Now that you know what the Facebook pixel is and what it is for, it’s time to create and install it on your website. Step 1: Go to the event manager To get there, you just have to go to your Business Manager (I hope you have already configured it!). Click on the menu at the top left, go to the “Manage the company” section and click on “Events manager”. Here we are in my second house.
Create the Facebook pixel
Be sure to select your advertising account (or your Business Manager ID). If you see a Facebook pixel and data in the center (as in this screenshot), your Facebook pixel is already installed … Otherwise, there are 2 possibilities: A Facebook pixel exists, but is not installed on any site. So you should see the pixel name to the left of the center display. The Facebook pixel does not yet exist. It must therefore be created. To create a new Facebook pixel, click on the little green icon to your left to add a new data source. Generate the code for your Facebook pixel 3 possibilities are available to you: Web : will allow you to create a Facebook pixel Offline : will allow you to set up offline conversion tracking. We will of course go to the 1st possibility (web) in order to generate a new Facebook pixel.
Recently, there are 2 connection methods to track the activity on your website: Conversions API : this technology allows you to share key web and offline events or customer actions (registrations, additions to cart, purchases, etc.) directly from your server to your Business Manager. We will not discuss it in this article. Facebook Pixel : unlike the Conversions API, data is sent to your Business Manager via third-party cookies. These 2 tools work together. You must therefore install the Facebook pixel first and then configure the Conversions API. After clicking on the “Connect” button, give your Facebook pixel a name (you can change it later) and press the “Continue” button without specifying your website URL. Your Facebook pixel is now created. All we have to do is install it Install the pixel code on your website Facebook has made installing the Facebook pixel extremely easy and therefore achievable by anyone.
How to pixel and install
To install your Facebook pixel, go to the home screen of your Event Manager. Click on the “Continue pixel configuration” button. You should again see the connection mode selection. Select “Facebook Pixel”. You should then see this small window appear. Facebook offers 3 solutions: Manual installation Send instructions by email Use a partner Let’s explore these 3 solutions. Solution # 1: Install the pixel code manually (not recommended) The first solution is to install the code manually, i.e. copy and paste the code in the head tags of the pages of your website , and this on all the pages to be able to have an efficient tracking. This solution is no longer recommended by Facebook at all because there are now partners that allow you to integrate your Facebook pixel on almost all CMS and e-commerce platforms (I’ll get to that in a moment).