We have to automate and simplify. Automate the management of the budget (optimization of the campaign budget – with the shortcomings we know of), placements and even the creation of advertising tests with features such as dynamic creative content or the “multiple text options” feature . Simplify the structure of campaigns ( less is more ) and broaden audiences in order to give more freedom to Facebook’s algorithm. The algorithm is constantly evolving and Facebook isn’t necessarily going to notify us as soon as there is a change. For example, many advertisers had already noticed that Facebook was getting smarter and smarter long before Facebook introduced the POWER5 tactics . Now, the new trend is the loss or restriction of data that risks undermining certain retargeting strategies or the optimization of conversions.
It is therefore necessary to keep abreast of the latest changes (such as the update of iOS 14 ), to learn and never stay on its achievements. This is one of the reasons that pushed me last year to integrate a creation department in my agency in order to develop skills that do not die: The content strategy The creation of advertising adapted to mobile and social platforms Combined creative Guadeloupe Email List and marketing expertise In this way, we become less dependent on algorithms and changes because we develop skills that change less quickly: marketing and creativity. By the beginning of May, I will be organizing a Facebook Ads challenge that will last 10 days. During these 10 days, I will organize 4 workshops which will aim to help you go beyond technique on Facebook and be less dependent on algorithms.
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In general terms, I will first help you to prepare yourself concretely for the update of iOS 14 and (re) launch your next campaigns. Structure, audiences, offers, creatives, advertising copy: we’ll go over everything to turn your ads into conversion magnets and build your continuous sales system. If you are interested, you can reserve your place in the challenge before May 3 (start date of the challenge) by clicking on this link . Conclusion Facebook’s algorithm and machine learning aren’t everything. Having the best product in the world, creating a simplified campaign structure and making the right settings to “let it go” does not guarantee you will have results. Developing marketing axes, creating click-through ads, and strategy are the skills that you really need to develop in order to make your campaigns truly profitable.
In addition, you cannot leave all the freedom to the algorithm, as we have seen, at the risk of finding that the management of your budget is not that efficient and finding that some advertisements that you launch do not. are never broadcast while others are underperforming. It’s time to stop thinking that the machine does all the work for you and has no faults! Hope this article has enabled you to realize that.Welcome to Rendez-vous Marketing, the podcast that aims to help you develop your online customer acquisition. I invite digital marketing experts, entrepreneurs or CMOs to decipher with them the digital marketing strategies they have used for their business and which have worked well, whether it is Facebook Ads, content creation , SEO, video and more.
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Also listen to the episode on Apple Podcasts // Spotify // Google Podcasts To change the interview format a bit, today I am going to do a solo episode in which I will tell you about Facebook Ads… and I can assure you already, it will not be a very technical episode since I am going to talk to you about all the myths surrounding the technique when you do campaigns on FB. You will discover : Why the technical settings of your campaigns don’t make as much of a difference as they did before on Facebook The 3 key skills shared by the best marketers on Facebook (and which replace the technique) Before starting, I wanted to tell you that I am organizing a brand new Facebook Ads Challenge from May 3 to 12. The goal?