The benefits of personal branding are numerous and again they depend on your position in the job market. The benefits of personal branding for employees or students As an employee or a student , it makes you more desirable in the job market. In the job market, you are nothing more than a “product / service” represented by your experience, skills and knowledge. In this saturated job market, you need to stand out from the crowd. Between 2 candidates who have equal experience, one has never worked on his personal brand while the other proves every week on LinkedIn that he knows his job, who will be chosen in your opinion? Probably the 2nd candidate! Developing your personal branding allows you (also) to expand your network. What matters today is not just what you know, but who you know and who knows you .
What are you good at? Chances are, what you do with your day today is something you love to do AND you are naturally talented at. If not, you have to change that. Life is too short to do something you don’t like to do! If so, I advise you to develop your personal brand around this activity! To give you an example, when I started blogging, I wanted to Ethiopia Email List market myself as a digital marketer. I aim and breathe marketing. 80% of what I do with my day is marketing. Even when I’m relaxing, I read or listen to marketing! Look at my blog for example: I keep talking about marketing. Unfortunately, marketing is a competitive industry. I had to do it twice before specializing in Facebook advertising , a much less competitive “subdomain” of digital marketing (even now).
Optimizing the campaign budget
To create your website, you can use platforms like WordPress , Wix or Squarespace ! There are dozens of them. The ones I gave you are the best known. I strongly recommend WordPress as it is the most complete and the one used by 33% of websites around the world. Then take a few weeks to build a website that lives up to the name. At a minimum, your new site should contain: An “about” page to introduce yourself to the world A page to host your content A contact page We can now talk about the design and visual identity of your new site. The design of your website can work in your favor or against you. Don’t make the mistake of having a website with an unflattering design, a little messy and without a clear visual identity.
You surely know other references who have made their place on a social platform … So, which platform to start with? This apparently difficult choice is not in fact at all. Start by choosing 2 or 3 platforms on which you will publish at least once a week. To make your choice, take these 3 criteria into account: The type of content you are going to publish there To your target audience To your industry You can use this infographic to get started … And if you need more advice in making your choice, I can help you too. Take Facebook. Facebook is a platform where you will mainly post videos, news about your business and links to your website. Facebook is also the perfect place to do Live broadcasts .
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To publish expert and sought-after content, LinkedIn will be really suitable. Unfortunately, I cannot make the choice for you! Really think about your audience and what content you’re going to publish before you start. If it helps, I’m on Facebook and LinkedIn posting some “expert” marketing content. I also develop my community on Facebook through a Group. Finally, I like to use Instagram to tell my story and share my daily life via Stories! I also use Twitter to retweet my articles and digital news. Step 4: Use Your Unique Personality to Define Your Brand Voice As soon as you start to develop a personal brand, your personality becomes the voice of your brand, which means you should always be yourself when producing your content . This should also be reflected on your website. Let’s take some examples so that you can better understand.