The first one I have in mind is Seth Godin . You’ve probably heard of Seth Godin. He is one of the most famous marketers in the world. He worked for large companies, the most famous being Yahoo. He developed his personal brand by writing fascinating books on marketing. Most are bestsellers . When you start reading Seth Godin’s content, you immediately understand that he is a creative and caring person. Take a look at how his site is laid out, for example. Site navigation is on the left side of the site (which is infrequent) and if you want to read his blog, just click on his head! Let it be said, few bloggers offer this kind of experience. It’s quite unique and it’s perfectly indicative of Seth Godin’s unique personality. If you want a more…
French-speaking example for a change, I like the home page of Emilie Mahaux’s site , freelance copywriter. It is well done. Its strength is also its personality and it takes care to highlight it everywhere on its site, in its content and its home page. For example, rather than starting with “Hello, I am…” like other freelancers, she prefers to introduce herself in a Falkland Islands and Malvinas Email List more friendly tone “Hello, me it’s Emilie and I am a copywriter”. It’s warmer and above all it allows him to highlight his personality from the start! Let us take another example very different from those I showed you: that of Grant Cardone. The header of this homepage is all the more normal: A title A subtitle 2 call-to-action buttons On the other hand, in 2 sentences, we can immediately get an idea of the very strong personality of Grant Cardone. ”
The myth of the technique on Facebook
Increase your business, your income and your life” ; “Grant Cardone is the # 1 sales and marketing trainer in the world. Transform your life today ”. What a bold promise, but if you’ve ever listened to Grant videos, I don’t think you’ll be amazed by his words! To give you a better idea of his personality, I must first tell you that Grant Cardone is not a person like you and me. While you shop at the supermarket on Saturday afternoons, he buys properties that are worth over $ 100 million. Clearly he doesn’t know what it’s like to think small. Modesty is not one of his virtues either, but that, I think he not care! Over time, you will learn to develop your personal brand voice by sharing your story and posting content regularly. You may notice that you prefer to adopt a friendlier tone, like Marie Forleo.
Maybe you prefer a more serious and professional tone. Personally, I find myself in between. I know how to show seriousness and professionalism on the home page of my site, but I also like to reveal my personality on social networks or my blog! Whatever you do, always be yourself . Don’t try to be someone you’re not. Step 5: Produce content regularly I have good news for you, you won’t need to pose half-naked to develop your personal branding! You will do it differently , by producing relevant content on a regular basis. To get started, I want you to make a choice between these 3 content formats: Articles Videos Audio (podcasts) Source: Gary Vaynerchuk At the beginning, it is difficult, if not impossible to do all 3 at the same time. So, I suggest you choose a “pillar” content format.
Say goodbye to Facebook Ads
This is the one that you are going to produce each week and that will take you the longest to produce. In my case, I chose the written content format , blogging, because I express myself more easily in writing. Maybe you are a more expressive person than I am and you are not afraid of the camera, then the video will be more suitable for you. At the moment, it is also the video that is in fashion. It also appeals to people of all ages. Finally, the audio format is a very interesting format which has a lot of future, but which in my opinion will correspond to a more “educated” audience. Also, podcasting is great for interviewing influential people in your industry, without you having to meet them! Once you have chosen and created your “pillar” content, share it without moderation on social networks and your Newsletter.