Year after year, Apple is faced with a difficult question: How do you promote a years-old product that has long been considered the first of its kind? The rest of smartphones are increasingly difficult to differentiate from each other, which is why Apple has created advertising pieces that highlight the […]
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After a period of spectacular boom, influencer marketing begins to expose its weaknesses. More and more brands are looking closely at their investments in this area and large advertisers are already highlighting the importance of creating common standards that guarantee a safe environment. And, if the opportunities are many, the […]