In this case, I would like the personalized conversion to trigger as soon as someone visits a page on my site that contains the keyword “welcome” in their URL. You can also assign a monetary value to your custom conversion. This is very useful if your personalized conversion is a purchase and therefore contains value! You can then follow the turnover generated by your campaigns in your Ads Manager. To validate the creation of your personalized conversion, click on the “Create” button and you’re done. Choose a standard event You can also create a personalized conversion based on a standard event. For example, I would like to filter people who fill out a specific form on my website. When someone fills out a contact form on my site, the “Prospect” event is triggered, but this one contains different “content_name” parameters.
Now that you’ve got your pixel installed and you’ve defined your custom conversions, it’s time to get started. The first step is to go to Ads Manager to create your conversion-optimized advertising campaign. You need to create a campaign and choose your goal. Choose the “conversions” goal, it’s the one Facebook recommends for generating leads, making sales, etc. These are the Mauritania Email List most powerful Facebook ad campaigns because they are the ones that optimize your ads to fulfill a specific action (one of Facebook’s standard events or a custom conversion you defined beforehand). This could be a purchase from your store, purchasing a specific product, downloading a free guide, etc. Then, Facebook will optimize your ad so that it is only shown to the people most likely to make the conversion that you have determined in your campaign within your audience (I’ll come to that later).
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Speed up the growth of your business on Facebook Are you a startup or an SME that trades online and you need help to design and manage your advertising campaigns on Facebook and Instagram from A to Z, while improving your return on investment? My agency, DHS Digital, can help. I created it to meet this need. We work with French and Belgian brands like Arthur, Bobbies, Inouïtoosh, Meryl Suissa, WeDressFair, Bloon Paris, Wivaldy, Meilleur Biens with the sole objective of accelerating their growth. Visit the DHS Digital website to book a free 30-minute strategic session with me. This will be the opportunity to tell me about your project and your current challenges with Facebook advertising. If after this phone conversion I think I can help you, I will offer you a free analysis of your Facebook ad campaigns.