The second is the Facebook Ads Academy training which is by far my best-selling training. Why am I telling you all this? Because when I started I developed and tested a lot of offers: Community management Campaign management Coaching on time Coaching pack of 4 and 8 hours Facebook Ads Academy Smart Facebook Ads Copywriting Academy And I left to create many more … It was of course a mistake. The reality is, you can’t be effective in your marketing and organization internally if you don’t have a clear focus. I’m even tempted to tell you that there is a chance that 20% of your offers will make you 80% of your income . As the Pareto Law says. When I look at my numbers (and attractiveness to my offers), I see that my two biggest sources of income are campaign management and Facebook Ads Academy training.
Over 80% of my income comes from these 2 offers . And it has been for a long time now (knowing that the agency’s revenue is 2.5x higher than the revenue from Facebook Ads Academy training). In summary, what you must remember is that you must identify a flagship offer among your offers and put all your energy on it to scale. The rest you either eliminate or reduce the Vietnam Email List time you spend on these offers. For example, in my case, I eliminated and minimized these offers: Community management Smart FB Ads Coaching Coaching program of 4 and 8 hours So, does that mean you have to keep one or two offers in your business? Not necessarily. The important thing is to have a flagship offer that generates business.
Personal branding for freelancers
Diversify your income (to face a possible crisis) There, you will tell me that I am contradicting myself by telling you to diversify your income. I was telling you, in Lesson # 7, to focus all of your energy on one or two flagship deals (the ones that sell the most), but that doesn’t mean you can’t have other deals. If we take my example: the majority of my income comes from agency services (around 65%), a very small part comes from coaching and another part, from my two online training courses. But this year, we had big upheavals with COVID-19, especially during the first confinement. Some of my clients have paused their campaigns In this case, what happened? The agency’s revenues have declined .
They could have fallen even more if we had not mainly e-commerce among our customers. On the other hand, and there you may have guessed it, the income from online training increased sharply, since people were at home doing nothing. For me, this is what happened. From the beginning of March until mid-April (barely a month), the agency’s revenues fell by 20%. On the other hand, the training income doubled in the space of a month, so obviously, in the end, I was a winner. And at that moment, I thought to myself: “ You did well to continue the online training and not to focus 100% on the agency, as some might have advised you”. After all, I still have people contacting me to find out if I have any training to sell them.
The benefits of and freelancers
So I know I am a special case. You may have multiple offers and with the crisis you may not be able to sell just one. In this case, diversification is of course useless. But in my opinion, reaching out to a single target with a single offer is risky . Especially in the event of a crisis. Whereas if you have, for example, two flagship offers for two very different targets, you are a little more protected. This is what happens in my case: I have offers for SMEs and others for solopreneurs and freelancers. And that’s clearly a big lesson for me over the past three years. You need to diversify your income whether it is in terms of income sources or even your online presence .