Once the campaign is launched, you can then analyze the impact in terms of sales, turnover generated and return on investment if you have correctly installed your Facebook pixel and your conversion events of course. To better understand the indicators used to assess the proper functioning of your campaign, I invite you to read my article on Facebook advertising performance indicators (and how to interpret them). Conclusion Here, I gave you an overview of the retargeting possibilities offered by Facebook and only accessible if you have installed the Facebook pixel. While reading this article you have surely told yourself that there is a lot to do, but I can assure you that it is worth it. It’s simple, if you don’t use the Facebook pixel, you’re missing out on the best Facebook has to offer for your ads – finding itself the people who are likely to convert for you.
The more data your pixel collects, the better it is for you and… your ROAS! If anything was not clear in this article, you can pose your question in the comments and I will answer it as best I can.These last 3 I’m telling you about allow Lemlist to Mali Email List generate double-digit growth every month, without even trying to sell or capture emails. And Guillaume explains exactly the advantages of these and how you can implement them in your business (in B2B or B2C). Without further ado, I suggest you listen to my conversation with Guillaume and discover in a moment how Guillaume and his associates dared to say no to $ 30 million! Here we go ! Listen to the episode on Apple Podcasts // Spotify // Google Podcasts Notes and references Find Guillaume on: Linkedin Instagram.
Benefits of using the Facebook
Youtube Resources cited in the episode: Lemlist website Cold emailing templates It’s not over, I also need you to … 1) Promote the podcast If the podcast appeals to you and helps you with your marketing thinking, the best way to let me know, or give me constructive feedback, is to simply leave a review (preferably 5 stars) on Apple Podcasts. You can also share this podcast around you. I’m sure you know someone who would love to listen to inspiring conversations about entrepreneurship and marketing It is thanks to your feedback and your sharing that we will be able to promote this podcast and reach new people, so don’t hesitate! If you have any questions about the podcast or people you would like me to interview, you can contact me directly at: Facebook Instagram LinkedIn I also have to tell you about …
The newsletter dedicated to entrepreneurs and marketers (20,000+ subscribers) A weekly newsletter in which I share exclusive content on digital marketing, Facebook advertising, social media. To be part of the club, subscribe for free on my site at By joining the Newsletter, you will also receive access to my comprehensive library of 15 PDF resources on digital marketing updated annually. And if you don’t like reading, take part for free in my 5-day challenge to transform your advertising on Facebook ! There is over 2 hours of video showing you exactly how to set up your campaigns to sell continuously. Speed up the growth of your business on Facebook Are you a startup or an SME that trades online and you need help designing and managing your advertising campaigns on Facebook and Instagram from A to Z, while improving your return on investment? My agency, DHS Digital, can help.
The using the Facebook pixel
I created it to meet this need. We work with French and Belgian brands like Arthur, Bobbies, Inouïtoosh, Meryl Suissa, WeDressFair, Bloon Paris, Wivaldy, Meilleur Biens with the sole objective of accelerating their growth. Visit the DHS Digital website to book a free 30-minute strategic session with me. This will be the opportunity to tell me about your project and your current challenges with Facebook advertising. If after this phone conversion I think I can help you, I will offer you a free analysis of your Facebook ad campaigns. This is a 10-page document that summarizes the status of your Facebook ads on the basis of 32 criteria with, in addition, personalized recommendations to improve your results. And it is without engagement.