I managed to install the pixel! Since chances are you don’t know how to code too, I will explain in this article how to easily install the pixel on your website (and without having to touch a line of code). Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending BOOK A CALL The benefits of using the Facebook pixel The Facebook pixel does nothing other than collect data about your website visitors and you can use this data to: Track conversions This is where it gets interesting. To know if there has been a conversion on your website, Facebook needs the data from the pixel.
Recently, there are 2 connection methods to track the activity on your website: Conversions API : this technology allows you to share key web and offline events or customer actions (registrations, additions to cart, purchases, etc.) directly from your server to your Business Manager. We will not discuss it in this article. Facebook Pixel : unlike the Conversions API, data is sent to Macedonia Email List your Business Manager via third-party cookies. These 2 tools work together. You must therefore install the Facebook pixel first and then configure the Conversions API. After clicking on the “Connect” button, give your Facebook pixel a name (you can change it later) and press the “Continue” button without specifying your website URL. Your Facebook pixel is now created. All we have to do is install it Install the pixel code on your website Facebook has made installing the Facebook pixel extremely easy and therefore achievable by anyone.
The Complete Guide
Installation on Shopify On Shopify, installing the Facebook pixel (and conversion events) is simply like copying and pasting the ID of your Facebook pixel that you can find in your Event Manager. When you click on the Shopify integration, Facebook provides you with a link to the instructions. When you click on the “Next” button after copying and pasting the Facebook pixel ID on Shopify, you will be able to check if the connection is active. Simply. Installation on For, there is also an extension called Facebook for WooCommerce that does all the work for you. Once again, you just have to follow the instructions offered by Facebook to configure your Facebook pixel on your WooCommerce store with this extensio. Check that the Facebook pixel is correctly installed Once your pixel is installed, you need to be sure that it is working and collecting data.
Facebook’s event configuration tool The second solution offered by Facebook is quite new. This is the event configuration tool that allows you to add standard events to a URL of your site or a button without needing to code, which is quite practical in some cases! However, this solution is still imperfect today. It does not allow you to add as many parameters to your event as code generators. Currently, only Content ID and Value settings are offered. To use Facebook’s event configuration tool, you must click on the “Add events” button in your Event Manager and then select “From pixel”. A pop-up window should appear. Click on the “Open the event configuration tool” button. Fill in the URL of the page where you want to place the event and click on “Go to website”. All you have to do is configure your event.
Guide it on your website
So you don’t have to do anything more when you install the Facebook pixel on CMS like Shopify, Wix, Magento or even on WooCommerce. If you are on WordPress and you have installed the Facebook pixel with Pixel Caffeine, you can configure your own standard events without touching the code. Let me show you. Go to the extension’s home page and go to the “Conversions / Events” section. You can see here the events that I have already configured. When you scroll down, you have the option to add a new conversion. First give it a name. Choose the trigger: Visit the page Click on a link / button If you choose the “Page visit” option, simply enter the URL where you want to add a standard event.