Guillaume is the architect behind Lemlist’s content strategy and in this episode of Rendez-vous Marketing, you will go behind the scenes of this strategy with me and Guillaume: How to find endless content ideas for blog posts, videos or podcast How To Rank Your Blog Posts On Google Without SEO How to recycle your own content in different forms and never stop posting That was the blog part, but the big PLUS of Lemlist’s strategy (in my opinion) is that they combine other inbound marketing strategies: Online communities. In 3 years, Guillaume and his team have created the largest online community around the emailing code on Facebook Cold emailing templates, crazy resources created by Lemlist users and available for free on the Lemlist website Free webinars organized by Guillaume with cold emailing experts.
It therefore neglects other audiences that also have potential! What about my other retargeting audiences (interactions with Facebook and Instagram accounts, people who spent the most time on the website, people who added products to the cart within 180 days, subscribers to my Newsletter…)? CBO always tends to favor audiences that provide the most performance and that are larger in size . But, that doesn’t mean I don’t want to advertise all of my audiences. There are several solutions to this problem. The first is to Guinea Email List set a budget for the ad set . This is what some advertisers do, but it requires you to spend more time managing your campaigns. The second solution is to use minimum and maximum expenditure . Here too, you will have to do more operational work to see if the budget management is still optimal over time.
The growth of your business
The algorithm changes all the time Facebook’s algorithm is changing all the time, which means that all of your past experiences and the expertise that you will acquire over time by piloting campaigns (for your business or that of your customers) are being questioned. . The more glaring example is that of audiences and the structure of campaigns. For years, the good practice on Facebook was to target “targeted” audiences (not too narrow, but not too large either) to reach different layers of the population and possibly find a good match between your advertising and the targeted people. This (good) practice then involved launching several campaigns, testing dozens of audience variants (the higher your budget was) and attempting all kinds of approaches to “scale” the audiences that perform. Today, the trend is clear on Facebook.
Also listen to the episode on Apple Podcasts // Spotify // Google Podcasts To change the interview format a bit, today I am going to do a solo episode in which I will tell you about Facebook Ads… and I can assure you already, it will not be a very technical episode since I am going to talk to you about all the myths surrounding the technique when you do campaigns on FB. You will discover : Why the technical settings of your campaigns don’t make as much of a difference as they did before on Facebook The 3 key skills shared by the best marketers on Facebook (and which replace the technique) Before starting, I wanted to tell you that I am organizing a brand new Facebook Ads Challenge from May 3 to 12. The goal?
Speed up on Facebook
It is thanks to your feedback and your sharing that we will be able to promote this podcast and reach new people, so don’t hesitate! If you have any questions about the podcast or people you would like me to interview, you can contact me directly at: Facebook Instagram LinkedIn I also have to tell you about … 2) The newsletter dedicated to entrepreneurs and marketers (20,000+ subscribers) A weekly newsletter in which I share exclusive content on digital marketing, Facebook advertising, social media and copywriting … To be part of the club, subscribe for free on my site blog . By joining the Newsletter, you will also receive access to my comprehensive library of 15 PDF resources on digital marketing (Facebook and Instagram advertising, copywriting, social media, etc.) updated annually.