That’s why you need to create a second campaign to run your tests and bring the budget to the level of the ad set. Beyond a certain point, some audiences in your flagship campaign (CBO) may run out. This is when you can mute the audience in question and replace it with an audience you tested in a second test campaign. In addition, campaigns with CBO work best when you limit changes, which is very frustrating as an advertiser and you want to improve results! The problem of remarketing The second problem with CBO (and not the least) is that it doesn’t always allow efficient budget allocation among your different retargeting audiences . As you can see in this screenshot, Facebook has channeled most of my budget to one custom audience (website visitors in the last 15 days).
Generally, you will target a larger audience to give Facebook all the freedom to deliver your ads to the right people (the promise of machine learning!). Thanks to this test, we can see that the Kiribati Email Lists first 2 advertisements (same visual, but different text) offer better performance. I can then add them to my main campaign and observe a few days later if Facebook has delivered them well! In short, don’t (always) trust Facebook to serve your ads. Sometimes the algorithm is wrong too. Suddenly, the solution is to run new ads in a test campaign to test their effectiveness and cut any ads that seem to perform less well over time. Well, it’s a bit of a shame anyway …
In addition, you cannot leave all the freedom to the algorithm, as we have seen, at the risk of finding that the management of your budget is not that efficient and finding that some advertisements that you launch do not. are never broadcast while others are underperforming. It’s time to stop thinking that the machine does all the work for you and has no faults! Hope this article has enabled you to realize that.Welcome to Rendez-vous Marketing, the podcast that aims to help you develop your online customer acquisition. I invite digital marketing experts, entrepreneurs or CMOs to decipher with them the digital marketing strategies they have used for their business and which have worked well, whether it is Facebook Ads, content creation , SEO, video and more.
This will be the opportunity to tell me about your project and your current challenges with Facebook advertising. If after this phone conversion I think I can help you, I will offer you a free analysis of your Facebook ad campaigns. This is a 10-page document that summarizes the status of your Facebook ads on the basis of 32 criteria with, in addition, personalized recommendations to improve your results. And it is without engagement.Welcome to Rendez-vous Marketing, the podcast that aims to help you develop your online customer acquisition. I invite digital marketing experts, entrepreneurs or CMOs to decipher with them the digital marketing strategies they have used for their business and which have worked well, whether it is Facebook Ads, content creation , SEO, video and more.
The to entrepreneur
Guillaume is the architect behind Lemlist’s content strategy and in this episode of Rendez-vous Marketing, you will go behind the scenes of this strategy with me and Guillaume: How to find endless content ideas for blog posts, videos or podcast How To Rank Your Blog Posts On Google Without SEO How to recycle your own content in different forms and never stop posting That was the blog part, but the big PLUS of Lemlist’s strategy (in my opinion) is that they combine other inbound marketing strategies: Online communities. In 3 years, Guillaume and his team have created the largest online community around the emailing code on Facebook Cold emailing templates, crazy resources created by Lemlist users and available for free on the Lemlist website Free webinars organized by Guillaume with cold emailing experts.