To publish expert and sought-after content, LinkedIn will be really suitable. Unfortunately, I cannot make the choice for you! Really think about your audience and what content you’re going to publish before you start. If it helps, I’m on Facebook and LinkedIn posting some “expert” marketing content. I also develop my community on Facebook through a Group. Finally, I like to use Instagram to tell my story and share my daily life via Stories! I also use Twitter to retweet my articles and digital news. Step 4: Use Your Unique Personality to Define Your Brand Voice As soon as you start to develop a personal brand, your personality becomes the voice of your brand, which means you should always be yourself when producing your content . This should also be reflected on your website. Let’s take some examples so that you can better understand.
Indeed, when you publish content, people will be interested in you. They won’t necessarily be recruiters, but people who share the same passion and the same interests as you. Of course, these people might recommend or talk about you in the future! The benefits of personal branding for freelancers and freelancers As a freelancer, the Eritrea Email List benefits are obvious: More visibility A larger network Higher perceived expertise More prospects More customers! The good news is, you don’t necessarily need a website to build your personal brand. Being on social platforms like LinkedIn or Instagram is a good start! Creating content on Medium is a great idea too. A presence on one of these platforms allows you to appear in the first results of searches on Google for your own name.
Mindset to build a remarkable
Fortunately, this is something that I understood well and that I had already practiced every day for 6 months ! It helped me get off the ground at the start and get known to a small number of people. Now that I have an audience (you!), I’m trying to produce more content on digital marketing such as case studies or feedback . It’s also part of my content strategy, but we’ll get to that later. I am not the only one who chose to specialize when I started. Grant Cardone , an American entrepreneur and author, first built his reputation as an expert in telephone and face-to-face sales. Now, if you go to his site, you will find dozens of programs on how to become a millionaire, invest in real estate, and manage your personal finances.
When I talk about visual identity , I am talking about: Your logo The accent colors of your site The typography Take my website as an example. I am using only one font, but you could use two. Typically, designers recommend one font for headlines and one for body text. Then come the colors of your website. I recommend that you take a few days to choose two accent colors that will best represent your personal brand. For that, nothing better than to remember the psychology of colors . Personally, I had a lot of trouble choosing my two accent colors that you know well now: black and orange . The black represents luxury, exclusivity and sophistication. Most premium brands use this color. I think of Gucci, Louis Vuitton or Burberry.
The right personal brand
Instagram is a more visual platform that will match you better if you can showcase your expertise and knowledge with great photos. It is of course on Instagram that most of the influencers you know were born. YouTube is the social network for video. Besides Facebook, this will be an obvious choice if you want to focus your content strategy on video. LinkedIn is of course the social network for professionals. If you are a fashion or fitness expert, this is probably not a social network for you (at least not for sharing photos of you half naked). On the other hand, if you are a consultant and you are speaking to companies, it is undoubtedly on this network that you must communicate! The video has also been popular and loved on LinkedIn since it launched in late 2017.