There are 2 ways to track conversion events on your website with your Facebook pixel, one is slightly more complex than the other. This step is essential and it is also the most technical, so read the following carefully! Let’s start with the most complex method… (you will understand why I start with this method). Standard events The first way to do this is to use the standard Facebook events. Facebook describes them as follows: “An event is any action on your website that can be tracked, such as when someone clicks a button or views a page. With the Facebook pixel, you can identify events that are important to you and assign them categories (like Add to Cart or Purchase ) that reflect a visitor’s action. ”
There are currently about twenty events considered as standard by Facebook , the most famous of which are: Purchase Initiate a payment .Add to the basket Content view Prospect Registration completed Contact Subscription Research Standard events are very useful if you have an e-commerce site, because you can, in particular. Track people who viewed particular product pages Track people who have added items to their cart.Track people who start the checkout process but don’t complete it Today, you have 3 main ways to Liechtenstein Email List install standard events. Manual installation of standard events Installation of standard events via the Facebook event configuration tool Installation of standard events via integration partners Manual installation It consists of modifying the code of the page that corresponds to the conversion (for example, it will be the thank you page for a purchase) and adding the additional code that will define the event on your page.
Use the generate leads
Schematically, it looks like this: This installation method is no longer recommended by Facebook , so they themselves have removed their standard event code generator from the Event Manager. Fortunately, it is still possible to recreate this code yourself by following the instructions on this developer help page . You can also visit Jon Loomer’s site and use his standard event code generator . Let’s take an example. For the purchase of my Facebook Ads Academy training , I would like to install the “Purchase” event code on the thank you page. I would also like to add 3 parameters to my event: Product name (content_name): “facebook-ads-academy” Currency: “EUR” Value: 499 And here is the code generated by Jon Loomer’s tool. Thanks Jon! Then I just need to add the code on the corresponding page just below the base code of the Facebook pixel (if you installed it manually).
Facebook’s event configuration tool The second solution offered by Facebook is quite new. This is the event configuration tool that allows you to add standard events to a URL of your site or a button without needing to code, which is quite practical in some cases! However, this solution is still imperfect today. It does not allow you to add as many parameters to your event as code generators. Currently, only Content ID and Value settings are offered. To use Facebook’s event configuration tool, you must click on the “Add events” button in your Event Manager and then select “From pixel”. A pop-up window should appear. Click on the “Open the event configuration tool” button. Fill in the URL of the page where you want to place the event and click on “Go to website”. All you have to do is configure your event.
Conversions objective to sell
I click on “follow a URL” since I would like to follow people who visit the “/ welcome” URL of my site. I add the event that interests me: “Registration completed”. All I have to do is confirm and the event is installed on my page (I will show you in a few moments how to verify that the event is correctly configured.) To conclude, I advise you to use this tool in addition to the integration partners who, for the most part, set up the events for you … Integration partners The most recommended solution today is to use integration partners. Most of them install standard events like purchase, add to cart, view content, complete registration on key pages and buttons on your website. In addition, standard events are configured with the correct parameters.