The Red is an aggressive color associated with energy, passion and youth. The blue is a color more peaceful and much appreciated by both men and women. Financial companies like banks or insurance companies use blue to “reassure” the customer. The green is a color that represents health, nature or growth. The color orange is my favorite. It is a color that attracts attention because it is noticed. Above all, it represents values that matter to me such as enthusiasm, friendliness or trust. I found it to be the perfect mix with black. Of course, there are other color mixes that might suit you. For example, Marie Forleo is a sophisticated woman who proudly claims her femininity. This can be seen on his site, whose accent colors are black and pink.
After choosing your colors, put them to good use on your site. Whatever page you go to on my site, you will find a simple design, the same typography and my 2 accent colors. This is the case on my contact page. And also on the testimonials on the pages that present my services … Of course, it took me months to build my website. He wasn’t like that at all when I created him. If you don’t want to Equatorial Guinea Email List spend as much time there as I do, I recommend that you hire a consultant or an agency specializing in website creation as well as a graphic designer to define your visual identity. The color of your site, the typography and your logo must also be found everywhere on: Your visuals for social networks Your internal documents Your invoices and quotes Your videos Etc.
Unique Personality to Define
This way, the people who follow you will end up thinking of you just by being exposed to your brand colors! Step 3: Create your profiles on social networks Of the 4.2 billion Internet users in the world, more than 3.4 billion of them are on social networks. You cannot ignore them to develop your personal branding. It is also on social networks that you will publish micro-content every week or share your articles, podcasts or videos. This is also where you will develop an audience since people will follow you on these platforms. If we take the example of Gary Vaynerchuk, he first became known on YouTube (with his show “Wine Library TV”) and then on Twitter. Marie Forleo has also made herself known on YouTube and via her Newsletter.
You surely know other references who have made their place on a social platform … So, which platform to start with? This apparently difficult choice is not in fact at all. Start by choosing 2 or 3 platforms on which you will publish at least once a week. To make your choice, take these 3 criteria into account: The type of content you are going to publish there To your target audience To your industry You can use this infographic to get started … And if you need more advice in making your choice, I can help you too. Take Facebook. Facebook is a platform where you will mainly post videos, news about your business and links to your website. Facebook is also the perfect place to do Live broadcasts .
Use Your Brand Voice
Instagram is a more visual platform that will match you better if you can showcase your expertise and knowledge with great photos. It is of course on Instagram that most of the influencers you know were born. YouTube is the social network for video. Besides Facebook, this will be an obvious choice if you want to focus your content strategy on video. LinkedIn is of course the social network for professionals. If you are a fashion or fitness expert, this is probably not a social network for you (at least not for sharing photos of you half naked). On the other hand, if you are a consultant and you are speaking to companies, it is undoubtedly on this network that you must communicate! The video has also been popular and loved on LinkedIn since it launched in late 2017.