If you are using Facebook Ads – or planning to use them soon – then you should definitely install and use the Facebook Pixel. You’ve heard of it before, I think? You know, it is thanks to this little piece of code that Zalando can show you on Facebook (and Instagram) the products that you have seen, but that you have not yet purchased! If you are serious and want to get results with Facebook advertising, then you have to use the Facebook pixel. Unfortunately, for someone unfamiliar with code, it can get confusing quickly. We tear our hair out, we make mistakes, we waste time. In this article, I’ll help you figure it all out (even if you’re just starting out) and prevent you from making the same mistakes I made.
Facebook Pixel And How To Install
If you’ve never heard of the Facebook pixel, you’ve just learned some hellish news! Thanks to the pixel, you can show ads on Facebook and Instagram to everyone who has visited your website. This is the added value of the Facebook pixel in my eyes. That’s not all. Did you know that 90% of visitors to a website leave it and never come back . In the past, you were told that these visitors were lost, but times have changed! With the Facebook pixel… you have a second chance to convert your visitors into prospects or buyers. Facebook provides you with this code and you must place it on all pages of your website. So, I know it can seem intimidating if you don’t know anything about “technique”. To be honest, I never learned anything about programming and yet.
I managed to install the pixel! Since chances are you don’t know how to code too, I will explain in this article how to easily install the pixel on your website (and without having to touch a line of code). Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending BOOK A CALL The benefits of using the Facebook pixel The Facebook pixel does nothing other than collect data about your website visitors and you can use this data to: Track conversions This is where it gets interesting. To know if there has been a conversion on your website, Facebook needs the data from the pixel.
What Is Install It In 2021
What is a conversion? In digital marketing parlance, a conversion can mean a lot of things, it could be: A purchase An addition to the basket A lead (person who fills out a form and gives you their contact information) A subscription to your newsletter or an online conference. Etc. Thanks to the pixel, Facebook can know when a person arrives on the page in question or clicks a button and count a conversion if necessary. For example, Facebook will count that you have a new subscriber to your Newsletter when a visitor to your website sees your Thank You page (since this is the page that indicates the conversion). Retargeting Since Facebook can track who has visited your website and find them on its platform, you can show an advertisement to people who have visited your website.