For several now, we have been consuming (a lot) of content… but we also produce it. You leave comments on photos of your friends or influencers you follow. You tweet. Sometimes you even comment with great anger on political and social scandals in your country. Without knowing it, you are developing your personal branding. Whoever you are, wherever you are, know one thing: you are a brand, your own brand. Each article, each photo and each comment (positive or negative) that you leave on the Internet builds your personal branding. All this is made possible thanks to the Internet and social networks. I’m sure that right now you’ve got some celebrities, experts, coaches or authors in mind that you admire. Me, I think of Tony Robbins, Gary Vaynerchuk, Oprah Winfrey, Will Smith and recognized personalities in their field who carefully manage their online presence.
Most of them are authors, have their own program (TV or on social networks) and speak as speakers all over the world. They only publish content that will positively impact the image they send to the people who follow them (their audience). Even when they give their opinion and show their true personality, they do so with the impact it will have on Zimbabwe Email List their own “brand”. They have become adept at appearing competent, authoritarian and respected – people worth listening to – on the Internet or elsewhere. Your personal brand may be the best asset you have today. And like all of those mainstream brands you know, you too can become a “brand” that is carefully developed, managed and sustained over the long term.
Personal brand may be
In this comprehensive guide, that’s exactly what I’m going to show you! You will find there: The (true) definition of personal branding What is personal branding used for and who is it for? The 6 steps to develop your personal brand The state of mind to have to build a remarkable personal brand Inspirational personal branding examples (and what you can learn from them) I started building my personal branding just 3 years ago. In June 2017, absolutely no one knew my name in the digital marketing arena. Things have changed in a very short time! In just one year, my blog allowed me to become an independent marketing consultant and make a living from my activity 5 months after launching it, bring together a community of several thousand entrepreneurs and even be invited to the offices of Facebook …
After having helped and trained SMEs in Facebook advertising as a consultant, I decided in July 2019 to build a team that shares my ambition to help other brands boost their growth. The DHS Digital agency was born that day Developing a personal brand has been one of the best decisions I’ve made in my life and I want you to be able to grow yours too. What is personal branding? I know you probably have your own definition of personal branding, but I want to make sure we’re on the same page before starting this guide! Let’s start first with what personal branding is not … Personal branding is NOT just your online reputation . Personal branding is NOT just a logo or a visual identity. Personal branding is NOT just an Instagram account or a YouTube channel.
Your the best asset
The best definition I’ve heard about personal branding is from Jeff Bezos, CEO of Amazon : “your brand is what others say about you when you’re not around”. ‘Your brand is what others say about you when you’re not around’ – Jeff Bezos CLICK TO TWEET In other words, you have a personal brand , regardless of whether you consciously built it or not. People will always end up talking about you when you’re not around, right? On the other hand, you can influence the way you are perceived by others, by taking care to tell your story and above all by producing content that is related to what you want others to think of you. It’s counterintuitive I know, but it’s reality. You can choose to have control over what people think and say about you. Internet and social networks have strongly contributed to this paradigm shift …