It contains the most important. Elements from the company’s perspective. The fine-tuning of which is intended to persuade the customer. To buy a product or service. Product – when analyzing it. It is worth paying attention not only to its physical characteristics (appropriate quality. Attractive and convenient packaging. But also to the customer’s feelings. An important role is played by the brand. Benefits from use and positive and negative associations. Price – determining the appropriate rate for a specific. Product is the result of many factors – not only economic ones.

Brand Visual Identity

On the one hand, we have the costs associated with production. Distribution and advertising. On the other hand. There are also the attractiveness of the brand and product. In the eyes of the customer – especially in comparison with the assortment of competitors. The amount of the price is important – remember phone number list that if it is too low. In some cases it may be perceived as compensation for a lower quality product. Place – is defined from many perspectives., for example, in the context of the location of the store in a more or less attractive area. Currently, the place can also be determined more generally – as a stationary or online store, and the related methods of distribution and collection of goods.

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Objectives Of Developing A Consistent Brand Identity

Promotion – specifying the forms of promotion and advertising as well as what and how we want to include in the messages. Therefore, these will be both more traditional forms, billboards, banners and TV spots, as well as modern ones, in the form of online advertisements. Each of the presented elements is interrelated – therefore, fine-tuning eachof them is possible only thanks to the next ones. For example, the price of a product largely depends on its features, while promotional messages are effective thanks to the attractiveness of other factors. The marketing mix is ​​the sum of all EU Email List the interpenetrating elements, thanks to which a clear and well-thought-out plan of action emerges.