What is Spotify Ads
Spotify is one of the most widely used platforms for consuming streaming content today. The experience it offers to everyone is what has led to it having more than 550 million user
Sports segmentation
Sports segmentation Nike has been able to use segmentation very well in its marketing strategy. Even though its target audience is athletes, the brand is well aware that within the
The Best Nike Ads Marketing Strategies
Then stay tuned to the end. We’ll present you with Nike’s best marketing strategies to inspire your own brand. Finally, we will leave you with some Nike Ads that capt
What graphic design
dd more design to it”, “make it look more modern”, “change it to make it look more attractive”… These are some of the phrases that every graphic designer has heard at l
Henry Jenkins’ theory in digital marketing
Media Convergence or Convergence Theory is a concept developed by American. Researcher Henry Jenkins in 2006. It reflects on the transformations in society made possible by technol
What is a persona and how to apply it
It is nothing more than a fictional character that represents a company’s ideal customer. This figure is created in digital marketing with the aim of creating. A real connect
Understand what storytelling is once and for all
Do you know what storytelling is and how this practice can be a great ally. For your brand on social media. First, understand that storytelling is the art of using scriptwriter and
What is a Sales Funnel?
A sales funnel is a framework that defines steps to reach. An end goal, which is customer acquisition. If it were defined in one word, it would be the customer’s journey. To
Everything you need to know about
Since October 2022, advertisers have the possibility to use the content suitability settings in Google Ads at the account level … And you may be wondering, what is that? At C
Why is my ad not showing on Google?
We often receive messages like: “Why is my ad not showing?”, “My ad is not showing on Google, why could this be?”, “How do I display ads on Google?”, “My Google Ads a
Advanced Features in Google Ads: Data Exclusion
What are Google Ads data exclusions? For example, let’s imagine that a client changes the website Bulgaria Mobile Number List and we haven’t entered the conve
Pros and cons of Standard Shopping
Standard Shopping vs PMAX Which is better? Which option should we choose for our account? In previous posts we have focused on the novelty of PMAX campaigns , today we will focus o