Henry Jenkins’ theory in digital marketing
Media Convergence or Convergence Theory is a concept developed by American. Researcher Henry Jenkins in 2006. It reflects on the transformations in society made possible by technol
What is a persona and how to apply it
It is nothing more than a fictional character that represents a company’s ideal customer. This figure is created in digital marketing with the aim of creating. A real connect
Understand what storytelling is once and for all
Do you know what storytelling is and how this practice can be a great ally. For your brand on social media. First, understand that storytelling is the art of using scriptwriter and
What is a Sales Funnel?
A sales funnel is a framework that defines steps to reach. An end goal, which is customer acquisition. If it were defined in one word, it would be the customer’s journey. To
Semantic Search – An SEO Trend to Master and Apply in 2015
If you still think that optimizing a website for search engines is all about keywords… Then 2015 is the year you need to change your SEO strategy. If you don’t, you ris
The Long SEO Curve, the Magical Consultant, and the Pessimist
This post is not really a post, it’s more of a story. A story that sums up almost a hundred stories and clients. Successes and failures, which help you understand exactly wha
How to Calculate ROI for a Trade Show or Event: Is It Worth the Money?
Unless you still live in a cave, you have already realized that the 4Ps of Philip Kotler , the father of modern marketing, are already outdated. Calculating the ROI of a trade show
10 Books to Exercise Your Mind and CHANGE
In the business world, we are constantly fighting to keep our business on the cutting edge. However, we have great difficulty admitting that our business model no longer works. We
The Future of Special Database
In recent years, the use of special databases has become increasingly prevalent. With the rapid advancement of technology, the future of special databases is an exciting and dynami
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Using social media to engage with potential and existing customers are some of the options for promoting your products online. You can perform a web audit and learn how to develop
They try to use the potential of their employees
Gaining creibility in one niche market makes it easier to enter other niche markets. Niche marketing has a lot to show off here. For example, if a company sells specialty pet food,
A lot of people to recruitment check their skills
Check how we can help you with this. Enter your e-mail, we will contact you We recommend How strong is your brand’s communication strategy? An example of a step-by-step PESTE